A core revenue flow, reimagined for simplicity
Stripping back the noise to focus on what actually moves the needle for the user.
I'm Juan.
I design systems that scale and stories that stick.
I've been at it for more than ten years, six of those learning how to do it at scale @ Amazon.
I'm frugal and scrappy. I'll question why before I design what, and I'll push back when the metrics don't add up. I'm a great storyteller unless there are more than 10 people on Zoom. Aren't we all a little complicated?
Selected work
Strategic planning, crafted execution.
Ten years designing digital products. Six at Amazon, where scale is the baseline. I work best at the intersection of strategy and craft: asking the right questions first, then making the answers look effortless.
Read more