I'm Juan.
I design systems that scale and stories that stick.

Three stylized pre-Hispanic figures in a golden ochre tone on a black background, inspired by Colombian indigenous iconography to reflect Juan Garizabalo's cultural identity and roots.

I've been at it for more than ten years, six of those learning how to do it at scale @ Amazon.

I'm frugal and scrappy. I'll question why before I design what, and I'll push back when the metrics don't add up. I'm a great storyteller unless there are more than 10 people on Zoom. Aren't we all a little complicated?

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Strategic planning, crafted execution.

Ten years designing digital products. Six at Amazon, where scale is the baseline. I work best at the intersection of strategy and craft: asking the right questions first, then making the answers look effortless.

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